ZENA — Your Smarter, Kinder Daily Assistant

WE DESIGNED A HUMAN-CENTRIC AI EXPERIENCE — BUILT TO HELP PEOPLE PLAN BETTER, EAT HEALTHIER, AND STAY ON TRACK. ALL THROUGH A SIMPLE, CONVERSATIONAL INTERFACE THAT FEELS LIKE TALKING TO A FRIEND.

Client

ZENA

DELIVERABLES

UI/UX DESIGN (WEB & MOBILE) CONVERSATIONAL FLOWS VISUAL IDENTITY INTERACTION DESIGN PRODUCT STRATEGY

Year

2025

Role

PRODUCT DESIGN

LEARNINGS:

  • THE BEST AI DOESN’T FEEL LIKE AI — IT FEELS HUMAN.

  • PLANNING, MEALS, AND TASKS ARE DEEPLY PERSONAL — DESIGN NEEDS TO BE TOO.

  • GOOD CONVERSATION DESIGN IS JUST AS IMPORTANT AS GOOD UI.

WE DESIGNED ZENA TO FEEL EFFORTLESS — A SUPPORTIVE COMPANION THAT HELPS USERS GET ORGANIZED WITHOUT FEELING OVERWHELMED.

WE DESIGNED ZENA TO FEEL EFFORTLESS — A SUPPORTIVE COMPANION THAT HELPS USERS GET ORGANIZED WITHOUT FEELING OVERWHELMED.